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Latest outdoor advertising news, industry insights, and campaign ideas from Billboard Advertising.

Common Billboard Advertising Mistakes to Avoid

Discover common billboard advertising mistakes, from too much text to poor location choices, and learn how to improve visibility and ROI.

Khuzaima YammanJul 2, 2026

All Billboard Advertising Costs & Pricing

Khuzaima YammanAug 25, 2026

KFC Brings the Hot Honey Burger to UAE OOH

KFC promotes its new Hot Honey Burger for AED 7 with a bold outdoor campaign across Dubai, Sharjah and Ajman using hoardings, lampposts and digital screens.

Featured image for Sanzen Developments Expands Dubai Presence with DOOH — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanAug 25, 2026

Sanzen Developments Strengthens Its Dubai Presence Through DOOH Campaign

Sanzen Developments returns to Dubai’s outdoor landscape with a clean digital campaign focused on brand awareness, simple design and consistent messaging.

Featured image for Pizza Hut Introduces Crafted Flatzz Across the UAE — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanAug 24, 2026

Pizza Hut Launches Crafted Flatzz Across UAE

Pizza Hut introduces Crafted Flatzz across Dubai, Sharjah and Ajman with a simple outdoor campaign focused on bold food imagery and AED 15 pricing.

Featured image for Franck Muller Launches Landmark Outdoor Campaign Across UAE — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanAug 20, 2026

Franck Muller Launches a Landmark Outdoor Campaign Across the UAE

Franck Muller brings Swiss watchmaking to the UAE skyline with a striking outdoor campaign featuring Dubai landmarks and the Proud to be Emirati timepiece.

Khuzaima YammanAug 14, 2026

Keeta Teams Up With Spider-Man for UAE OOH Campaign

Keeta returns to UAE outdoor media with a Spider-Man themed campaign promoting free delivery & app downloads.

Featured image for How Does Colour Influence Billboard Visibility? — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanAug 14, 2026

How Colour Influences Billboard Visibility

Discover how colour affects billboard visibility, including contrast, colour choices, brand recognition and design tips for clearer outdoor advertising.

Khuzaima YammanAug 11, 2026

Spider-Man Takes Over Three Famous Middle East Landmarks

Spider-Man: Brand New Day transformed Burj Khalifa, Kingdom Centre, and Cairo Tower into large-scale promotional displays, creating a striking regional campaign ahead of the film's cinema release.