Gargash Group has brought the newly launched GAC GS7 PHEV onto Dubai’s outdoor media landscape, using large roadside hoardings to introduce the plug-in hybrid SUV to drivers across the city.
The campaign appeared during the third week of September 2026. Its message is direct: “Intelligence Meets Luxury”, supported by the product line “Plug-in Hybrid SUV · 501 HP.” The creative puts the vehicle at the centre, with English and Arabic messaging designed for Dubai’s diverse road audience.
A Clear Introduction to the GAC GS7 PHEV
For a new vehicle launch, drivers need to understand the product quickly.
Gargash Group’s campaign keeps the roadside message focused on three details: the GAC GS7 PHEV name, its plug-in hybrid powertrain and its 501 HP output. The model itself occupies much of the creative, making it easy to identify even when viewed from a moving vehicle.
This approach suits billboard advertising, where motorists may only have a few seconds to take in the message.
Why 501 HP Leads the Campaign
Performance has been given a prominent role in the outdoor creative.
GAC confirms that the GS7 PHEV produces a combined 501 HP through its plug-in hybrid system. The vehicle uses a 1.5-litre turbocharged petrol engine alongside a 36.3 kWh battery and an electric all-wheel-drive system. GAC also states a 0 to 100 km/h time of 5.8 seconds.
These details help explain why the horsepower figure has been selected for the roadside campaign. It is short, easy to process and directly connected to one of the vehicle’s key specifications.
Other specifications have been left off the hoarding. There is no attempt to explain battery capacity, charging or the full hybrid system within the outdoor creative. Those details are available through GAC’s product information for drivers who want to research the model further.
Designed for Dubai’s Road Audience
The visual format is deliberately clean.
A dark green GS7 PHEV sits against a predominantly white background. The vehicle is shown from a three-quarter angle, making the front, wheels and side profile clearly visible. Dark architectural elements behind the SUV add depth without making the creative difficult to read.
English messaging appears on the left, while Arabic copy sits on the right. The GAC identity is positioned towards the top of the creative, with Gargash branding also visible.
This hierarchy gives passing motorists several clear pieces of information to take away:
- GAC is the vehicle brand
- GS7 PHEV is the model
- It is a plug-in hybrid SUV
- It produces 501 HP
- Gargash is the local automotive partner
There is enough information to establish the product without asking motorists to read a long list of features.
Outdoor Media Supports the UAE Launch
The timing of the campaign is significant.
The GS7 PHEV was officially unveiled in the UAE in September 2026, and the hoardings appeared during the third week of the same month. This places the outdoor activity close to the vehicle’s market introduction.
GAC has used Dubai OOH before. The latest campaign brings the GS7 PHEV into the brand’s ongoing outdoor presence in the emirate.
What the Campaign Does Effectively for Roadside Media
The GAC GS7 PHEV campaign is a useful example of keeping automotive outdoor creative focused.
The car has visual priority. The model name is clear. The powertrain is identified. One memorable performance figure supports the wider brand message.
There is also a clear link between the physical campaign and the next stage of the customer journey. Someone interested in the vehicle has the exact model name needed to find specifications, pricing, showroom information or a test drive.
For brands planning billboard advertising in Dubai, the campaign shows the value of deciding which product information matters most before adding it to a large roadside format.
Gargash Group has kept that decision simple. The GS7 PHEV arrives on Dubai’s roads with a recognisable vehicle, a clear model name and one headline number: 501 HP.
