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Latest outdoor advertising news, industry insights, and campaign ideas from Billboard Advertising.

Common Billboard Advertising Mistakes to Avoid

Discover common billboard advertising mistakes, from too much text to poor location choices, and learn how to improve visibility and ROI.

Khuzaima YammanJul 2, 2026

All Billboard Advertising Costs & Pricing Campaigns

Featured image for Galaxy Launches ‘Live Its Pleasure’ OOH Campaign in Dubai — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanOct 12, 2026

Galaxy Brings ‘Live Its Pleasure’ Campaign to Dubai’s Outdoor Landscape

Galaxy takes over Dubai’s outdoor advertising landscape with its ‘Live Its Pleasure’ campaign, featuring Smooth Milk across wall wraps and lampposts.

Khuzaima YammanOct 1, 2026

RAKBANK Brings Its Human Touch to Dubai’s OOH Landscape

RAKBANK brings its refreshed identity to Dubai OOH with a bold red campaign built around its “Digital with a human touch” brand message.

Featured image for GAC GS7 PHEV Takes Centre Stage in New Dubai OOH Campaign — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanOct 1, 2026

GAC GS7 PHEV Takes Centre Stage on Dubai Billboards

Gargash Group promotes the new GAC GS7 PHEV across Dubai OOH, highlighting its plug-in hybrid technology, 501 HP and premium positioning.

Featured image for How Movie Studios Use Billboards to Promote New Films — Billboard Advertising guide to billboard advertising in Dubai and the UAE

Khuzaima YammanSep 10, 2026

How Movie Studios Use Billboards to Promote Film Releases

Discover how movie studios use billboards to build anticipation for new film releases, from teaser campaigns and star-led creative to digital outdoor screens.

Khuzaima YammanSep 10, 2026

Talabat Launches Back-to-School DOOH Campaign Across UAE

Talabat launched an eye-catching advertising campaign in the UAE to promote back-to-school season across digital screens, hoardings, and lampposts.

Khuzaima YammanSep 9, 2026

IPS Launches Bold Outdoor Campaign Across the UAE

IPS builds visibility across UAE roads with a sleek digital outdoor campaign promoting its September real estate show at Dubai World Trade Centre.

Khuzaima YammanSep 4, 2026

L’Oréal Paris Features Yasmin Sabry in New Elvive OOH Ad

L’Oréal Paris brings Yasmin Sabry to UAE billboards for its Elvive Extraordinary Oil Hair Serum campaign, promoting 100 hours of shine and nutrition.

Khuzaima YammanSep 4, 2026

How to Integrate Billboards With Digital Marketing

Learn how to connect billboard campaigns with social media, search, paid ads and mobile marketing to create a stronger digital strategy in the UAE.

Khuzaima YammanAug 25, 2026

KFC Brings the Hot Honey Burger to UAE OOH

KFC promotes its new Hot Honey Burger for AED 7 with a bold outdoor campaign across Dubai, Sharjah and Ajman using hoardings, lampposts and digital screens.

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